Spanish Portuguese German Dutch Italian English French Home
Deligogo Home
You are here:
  • Deligogo Blog, share food and wine articles and add your reference links

Sell your art!

Vacaza

Vacaza Deluxe








Deligogo blog articles are randomly featured with each listing (individual services and products) by matching keywords. Every time a listing page is refreshed, different articles will appear. Articles contain embedded links (a nice way to exchange links!) and are always presented with the writers image and a reciprocal link to the writers blog or website. If you interested to post articles in this blog feel free to contact us (read more ...).

CATEGORIES - General - Deligogo website - Culinary courses - Wine courses - Design labels - Culinary Tours - Wines - Deserts - Other alcoholic drinks - Vinegar and Oil - Non alcoholic - Fine Food - Dairy products - Meat & Meat products - Sea Food - Herbs & Spices - Sweets - Recipes - Other Subjects - Preservation Methods - Profiles - Profile Video

Champagne-How Much To Harvest?

Jiles Halling,
UK’s leading Champagne host



I read a few days ago that some of the larger champagne houses are announcing some quite substantial increases in champagne sales compared to a year ago.

On the face of it this seems quite encouraging and already one or two people in the business are raising their glasses and declaring that the slump is over and that champagne sales are back on the high road.

Not so fast...


When you look more closely at the figures there are some very mixed signs and as far as the forthcoming harvest is concerned the picture is even more unclear than last year.

First let's look at the figures, then we'll come back to the harvest.

Sales in the first 4 months of this year were 18.6% up on the same period last year.(Source La Champagne Viticole) Good news certainly but there are several reasons not to get too carried away:

1) Sales in the early months of 2009 were pretty dire so it's not difficult for this year's sales to look good compared with 2009. In fact, on an annual basis, sales are running at 304 million bottles, that's the same as in 2005. If things stay like that you could say that 5 years have been 'lost' as a result of the slump of the last 18 months.

2) No one yet knows whether the upturn in sales is due simply to wholesalers and importers around the world having finally sold the stock that had on their hands from last year and beginning to re-order again.

If this is the case, and it will be a few months before we can tell, then there will have been no real increase in actual consumption by the end user and THAT'S what everyone in Champagne really wants to see.

3) Sales volume may be up, but the prices aren't that bubbly and that's not great for the image of champagne in the long run.

4) This year's improvement is definitely not evenly spread;, neither across countries, not across brands.


The big name brands are indeed seeing some good growth, so too are the cooperatives, but sales of the smaller brands, often referred to as 'Grower champagnes, have actually fallen by 6.7% this year compared to last.

Still, Grower Champagnes fared relatively better last year than their bigger colleagues, so perhaps their sales aren't too bad after all?

Confusing isn't it? and if you're wondering what on earth the real picture is then spare a thought for thepeople in Champagne who have to decide, in a matter of a few short weeks, what limit to put on this year's harvest.

You see, it's never just a case of picking all the grapes on the vines and seeing how much you've got at the end.

Every year a maximum limit is agreed before the harvest so that supply of grapes is kept in alignment with the demand for the finished product in the marketplace. It's a system that has been used for years and years and on the whole it's kept everyone happy.

However Last year there was a battle royal between, on the one hand, the Negociants (the big houses) who wanted a small harvest because they were already overstocked, and on the other hand, the grape growers (the vignerons) whose livelihood depends on selling the maximum amount of grapes that they can to the negociants.

Mind you, last year everyone knew full well that sales were in a bad way and perhaps the vignerons were that little bit more willing to accept a reduced harvest. This year they may well seize upon the recent sales figures as a reasons to press for a larger harvest.

If so, expect another conflict because the big brands are still way overstocked with champagne even if their sales are up a little bit, so the last thing they want is tons more grapes .

The decision about the cap on the harvest wouldn't be so difficult if the sales picture were clear, but, as we saw above, it's about as clear as mud at the moment.

So fireworks ahead. Watch this space for more news from Champagne as it happens in early September. Still, you can relax for the next few weeks because, this being France, everyone's off on holiday in August, crisis or no crisis!

Feel free to contact Jiles directly for more information about anything related to Champagne and staying in the Champagne area.


www.madaboutbubbly.com
Champagne region – France
Tel : 00 33 (0)3 26 48 20 52

Follow Jiles on Twittter

If you would like to comment, login.

Current Comments:

No comments have been made yet. You should make one now!

Link to this Blog:

The permanent link to this blog is:
http://www.deligogo.com/blog/282/

PostedBlog
February 5, 2011Rossese of Dolceacqua
February 1, 2011@VitaBellaWine Champagne Pol Roger 1914: What makes a Luxury Wine…Extraordinary?
January 24, 2011M.Chapoutier Australia Trophy for Best Shiraz at Concours des Vins du Victoria awarded to Harcourt Valley Vineyards
November 6, 2010What is Wine for us Human by Dejan Panjicanin
October 27, 2010Wine in Austria
October 24, 2010A Glimpse Inside A Champagne Press House
October 23, 2010Aussie Cult wines go through a turbulent period and the emergence of social media age may not help to restore the good image they built over the last 30 years.
August 8, 2010Handcrafted wineries in France
July 19, 2010Champagne Appellation - No Second Chance
July 6, 2010Champagne Labels - It's All Back To Front (short version)
July 3, 2010Champagne Brands - The Real Way To Discover Amazing Small Brands - Part 1
June 19, 2010Hermes and its new brand - Shang Xia -: a good lesson for luxury wines
June 16, 2010Château Gruaud Larose, first Second Growth to offer its 2009 as futures
June 15, 2010Siam and the Floating Vineyards
June 14, 2010Acker Merrall’s luxury wine auction or the new battle between First Growth Bordeaux in China
June 13, 2010Rasa Shiraz 2007 - The first and only Indian wine to be awarded a medal at Syrah du Monde
June 11, 2010Acker Merrall’s luxury wine auction or the new battle between First Growth Bordeaux in China
June 8, 2010Robert Parker, Primeur 2OO9 and eRobertParker.com
May 26, 2010The Chablis wine region
May 25, 2010Andrew Jefford - A Day in the Life of a Wine Writer
May 25, 2010Château Palmer - Video
May 14, 2010Château Pierre Bise – Coteaux du Layon Les Rouannières vertical & latest releases
April 28, 2010News just in ... Red wine starts off GREEN!
April 13, 2010Cuvée Champagne - Another Champagne Myth?
April 10, 2010Chateau des Brumes - World Wine Tour
April 6, 2010Vinitaly 2010: Interview with Vito Catania, owner of Azienda Gulfi, about the 4 Crus in Sicily
March 31, 2010Where to Eat in Champagne
March 26, 2010BMW, Audi and Forbes Reports: some good News for Luxury Wines?
March 24, 2010Experience the Red Shoe Magic from The View
March 17, 2010Robert Parker, Bordeaux Primeurs and the New Decade: To be Graceful or not to be
March 15, 2010Bordeaux En Primeurs: Chateau Gruaud Larose holds a Clinic with Leading International Wine Experts
March 13, 2010Why an Italian Luxury Wine goes to En Primeur Tasting in Bordeaux?
March 12, 2010Kanonkop, A New Luxury Wine in South Africa
March 6, 2010How to Decipher an Italian Wine Label
March 3, 2010First stop Krug - Jiles Halling - Champagne
February 26, 2010Rosé Champagne - How to Find The One You Love, part 2
February 26, 2010Jayson Bryant - The first Wine Video Blog in NZ
February 26, 2010Tasting wines in Langhe and Monferrato (Piedmont - Italy)
February 19, 2010Kinkead Ridge - Chehalem Valley Vineyards in Yamhill
February 13, 2010Okanagan Villa – A Dream Realized - Wine Trails – Canada
January 10, 2010Rosé Champagne - How to Find the One You Love, part 1
January 8, 2010What are Grower Champagnes and why you should try them.
January 5, 2010Online wine auctions - www.spectrumwine.com - www.winebid.com
January 5, 2010Online webshops - www.bestofwines.com (European buyers) - www.wine-searcher.com (global site)
January 5, 2010Wines of Cahors, Capital of Malbec, France (video)
December 9, 2009Death of the Wine Magazine


Producer  |  Agent  |  Login  |  Advertise  |  Contact  |  Free registration  |  Affiliates
Privacy Policy  |  Disclaimer  |  Information Leaflet
Sitemap | Copyright © 2008. | Custom web design firm: WebTY's | Supplier