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The 8 success criteria for facebook page marketing

According to the Altimeter Group’s report “The 8 Success Criteria For Facebook Page Marketing“, in 2010, the top priority for 45% of senior marketers worldwide involved social networks and applications. After surveying over 30 vendors, agencies and experts to “determine success criteria and develop a roadmap for Facebook page best practices”, their evaluation discovered that nearly half of the brands they surveyed didn’t engage fully or leverage the social features to help in developing an effective word of mouth campaign.

So are marketers and brands just not understanding what Facebook is? Maybe and Owyang includes some business-focused statistics about Facebook so that marketers and business owners can put it into perspective that Facebook cannot be ignored. In fact, with over 500 million active monthly users, Facebook should have enormous opportunity to reach out to the masses. According to the report, engagement is “ripe” with 50% of active users logging in on any given day – with on average around 130 friends and spending more time on the site than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. For businesses to dismiss Facebook or any other social network as a place where people can talk to each other is ludicrous. In a recent Nielsen study, consumers are starting to trust their friends and families more than any other source of information. A ReadWriteWeb article cited a Gartner study that said that a majority of consumers are using social networks as a way to inform buyer decisions – they relied on these services to help guide them in purchase decisions. So for businesses to discount them is a big mistake.

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