Spanish Portuguese German Dutch Italian English French Home
Deligogo Home
You are here:
  • Deligogo Blog, share food and wine articles and add your reference links

Sell your art!


Vacaza Deluxe

Deligogo blog articles are randomly featured with each listing (individual services and products) by matching keywords. Every time a listing page is refreshed, different articles will appear. Articles contain embedded links (a nice way to exchange links!) and are always presented with the writers image and a reciprocal link to the writers blog or website. If you interested to post articles in this blog feel free to contact us (read more ...).

CATEGORIES - General - Deligogo website - Culinary courses - Wine courses - Design labels - Culinary Tours - Wines - Deserts - Other alcoholic drinks - Vinegar and Oil - Non alcoholic - Fine Food - Dairy products - Meat & Meat products - Sea Food - Herbs & Spices - Sweets - Recipes - Other Subjects - Preservation Methods - Profiles - Profile Video

Creative wine labels - Misha's Vineyard - Central Otago - New Zealand

Misha Wilkinson - Misha's Vineyard

Creating the Brand
Developing a new brand is never easy – even for marketers! At the beginning of our vineyard’s development, (many years prior to the first bottle being produced), we had to come up with a name for very practical reasons – we needed a name for people to address their invoices to us, and the trucks needed to know where they were delivering the irrigation pipes, and posts and wires! We were adamant that we weren’t going to name the vineyard after a mountain, a river, a gully, a rock or a lake – that’s been done too many times before. And we didn’t want to have something that was quirky, contrived or just tried too hard. We just wanted something that was authentic and a reflection of us and what we were trying to create. It was Andy who suggested ‘Misha’s Vineyard’ – Misha being the nickname he has always had for me (my real name being Michele), but I wasn’t so keen at first. Finally I agreed when I couldn’t think of anything else, but it was a placeholder only – the real work on the branding was to follow much further down the track.

Then eighteen months before we were to produce our first label for our test crop of 2007 Pinot Noir, I put together a brand feedback team. This was a group of 25 people from around the world that we recruited to provide feedback and advice on our branding. The group consisted of wine wholesalers and retailers, wine journalists, wine collectors, a couple of marketing and PR gurus, and a couple of advertising and design experts. The group was a mixture of males and females and they came from New Zealand, Australia, Singapore, Japan, the UK, and the US. Most of the panel were people we knew only a little, perhaps met at a wine event once or twice, and a few we knew well. But they were all keen to embark on a journey of creating a new wine brand with us.

The first round of feedback confirmed the name Misha’s Vineyard worked well for everyone and most importantly, was memorable. However the feedback from our first round of designs wasn’t as positive as we wanted so we decided to work with a specialist wine packaging design company called Tucker Creative in Adelaide. We started with about 15 designs and whittled it down to 3 designs. The brand panel was pretty unanimous with the design they liked. They wanted the label to have a sense of place and the design that was chosen by the panel is the one we now adorns our bottles. Strangely enough it’s probably not the label we would have chosen initially – sometimes you can get too close to something and not see it the way others do – but we are delighted with what they chose. It was so helpful to have such a qualified group of people from around the world giving us their feedback on what worked for them and why.

We have gone back to the brand panel many times now with questions on the names of our sub-brands. Each time their feedback is analysed and it has been an invaluable way of ensuring that our brand reflects the appropriate message around the world.

Creating the Label
The inspiration for our label came from a photo that our “visual historian”, Tim Hawkins, took of the vineyard. The Pinot Noir vines shimmer like rows of gold as they stretch down towards the lake against a backdrop of misty blue mountains. That photo was stylized and then used as the background on the label of our Pinot Noir and in a smaller format on the label of our white wines. The design is subtle and elegant – and very tactile because of the printing techniques used. The single vine on the label represents the care and attention that goes into each of our vines so that they can produce ‘gold’ – symbolically 8 bunches of gold foil. The design for our closure is like a gold ‘coin’ has been placed on the top. This commemorates our vineyard ground-breaking ceremony when we placed a gold coin under the first 8 planted vines for luck and prosperity.

Our label was designed by Michaela Hill under the direction of Jody Tucker at Tucker Creative – one of Australia’s leading packaging design agencies. Our labels are printed at Collotype and our Stelvin closures are manufactured by Alcan – both based in Adelaide. Our cartons, are manufactured by Charta Packaging in New Zealand.

Sub-brand Inspiration
The whole theatrical sub-branding thing started with our test crop of the 2007 Pinot Noir. We wanted to take just a tiny amount of crop from our 3 year old Pinot Noir vines in 2007 to go through the entire wine-making and packaging process in readiness for our first commercial crop in 2008. It was a test run of the entire process, which enabled us to evaluate partners and processes to ensure we ironed out any issues before the much larger volumes of the 2008 harvest. We cropped 1.5 tonnes of Pinot Noir from a small corner of the vineyard which had 3 year old vines. We thought this was an excellent way of letting Olly get a sneak preview of the flavours that the vineyard was producing which would better inform his barrel and winemaking decisions for the following year. Since this was such a tiny amount of wine (100 cases) we thought it would be primarily used for trade and media samples as an early indicator of what our vineyard was capable of producing. So we needed a name for it – a name that said it was just a trial – and a promise of more to come. We came up with “The Audition” – perfect!

The theatre features very strongly in my life – and theatre is a passion for Andy. I grew up training to be a ballerina from the age of three. But at the last minute (ie 17 years old) a late growth spurt took me inches over the ideal height for a ballerina! When I wasn’t doing ballet, I was at the theatre watching my mother who was an Opera singer, Gloria McDonall, who had been singing professionally since she was seventeen. The earliest memories of my mother performing, was during the first production of The Sound of Music at Melbourne’s Princess Theatre. In fact there are a lot of memories of spending large amounts of time in my mother’s dressing room or watching her from the side of the stage. She was a wonderful woman and larger than life in many ways – everything about my mother was ‘theatrical’. I remember when she remarried when I was about 8 years old, she managed to fit in her wedding between the matinee and the evening performance of the musical Mame – when she was playing the leading role of Mame in both shows! After the ceremony at the church around the corner from the theatre, she had the wedding guests come back to the theatre and watch the show – and then had a party onstage after it finished!

My early professional life was also very linked with the theatre – as a performer for a short period, and then in marketing roles with the Sydney Opera House and the Royal Opera House in London. So it was a natural inclination to use the theatre as the inspiration for the names of our wines.

Our estate Pinot Noir is called “The High Note” – and that’s our tribute to Gloria
Central Otago - New Zealand
Tel : +64 21 500 904

Follow Misha on Twittter

Follow Misha on Facebook

If you would like to comment, login.

Current Comments:

No comments have been made yet. You should make one now!

Link to this Blog:

The permanent link to this blog is:

August 8, 2010The 8 success criteria for facebook page marketing
July 2, 2010All you need to successfully acquire a vineyard property
June 21, 2010Some basics on what to do when developing a new brand in beverage alcohol
June 21, 201010 reasons why your business needs a custom Business Page
March 6, 2010Daily Italian news - save it on your desktop

Deligogo website
September 22, 2010Video presentations / upload to Deligogo facebook fanpage
August 8, 2010APPRECIATED - VISITORS WORK 4 YOU: post Twitter & Facebook
June 28, 2010Receive Deligogo RSS updates by e-mail - Deligogo producers of gourmet and wine - cookery courses and wine trails
June 18, 2010NEW: RSS -> great global exposure potential to all our sites AND OUR MEMBERS!
June 15, 2010Deligogo contact for the US: Marinka Heinrich

Culinary courses
June 9, 2010Great Cooking Courses In Italy - a selection
June 9, 2010Culinary adventures in France - Cookery courses - a selection
March 2, 2010Final night of Italian cooking class complete with veal and wine! BBC - video

Wine courses
September 27, 2010New Zealand Classic Wine Trail (video)
June 11, 2010Gary Vaynerchuk tastes 2 Chardonnays blind and gives you his unbiased opinions (video).
June 10, 2010Deligogo Wine Tastings Tours in South Africa
May 8, 2010A wonderful Spring day for a Gusto Wine Tour!
March 9, 2010Gusto's Umbrian Wine Adventures - Wine trails Umbria Italy

Design labels
May 28, 2011Winery Georg Preisinger - design label
January 3, 2011Bad Boy, Vin de France - Jean-Luc Thunevin
October 27, 2010Branding video - great presentation -
August 9, 2010Terra Fossil wines - a new marketing approach - Zombie Red (2009) @terrafossil
August 9, 2010C. Donatiello Winery - distinct label

Culinary Tours
June 28, 2010Great ideas for Wine tourism in France and Italy this summer
February 24, 2010Culinaire incentives Maastricht, Nederland - video
February 15, 2010A week in the life of a wine writer
January 8, 2010South Africa’s top 10 restaurants by Graham Howe
November 23, 2009Travel Tasting Room Tips

February 5, 2011Rossese of Dolceacqua
February 1, 2011@VitaBellaWine Champagne Pol Roger 1914: What makes a Luxury Wine…Extraordinary?
January 24, 2011M.Chapoutier Australia Trophy for Best Shiraz at Concours des Vins du Victoria awarded to Harcourt Valley Vineyards
November 6, 2010What is Wine for us Human by Dejan Panjicanin
October 27, 2010Wine in Austria

May 27, 2010Port Wine - Improvised Port Tongs
February 19, 2010The history of Port Wine from Portugal's Douro Valley - video

Other alcoholic drinks
February 8, 2011Cognac Tour - video
February 19, 2010Hilarious Cricket Hill Micro Brewery Plant Tour Speech - video
January 24, 2010How To Drink Scotch Whisky - spirits - video

Vinegar and Oil
March 2, 2010Live your dream: Own your own vineyard or olive grove
January 12, 2010Tasting the umbrian Olive Oil / Assaggiando l'Olio d'Oliva umbro

Non alcoholic
No blogs here!

Fine Food
March 9, 2010Caviar - where does caviar come from (video)?
March 1, 2010Black truffle from Umbria, we ate it with tagliatelle
February 24, 2010Truffle Hunting in Tuscany - video

Dairy products
June 28, 2010A Cheesemaking Lesson at Podere Paugnano
June 7, 2010Making Homemade Goat Cheese
April 25, 2010A Day in the Life of a Shepherd: Podere Paugnano
March 4, 2010Goats Cheese at Hindmarsh Valley Dairy - video

Meat & Meat products
June 8, 2010Turkish spicy lamb flat bread – Rick Stein.

Sea Food
August 30, 2010New Zealand's unique food and wine - lobster heaven
June 11, 2010Rick Stein ~ Catalan fish recipe (video)

Herbs & Spices
No blogs here!

June 15, 2010Honey Bee's Dreamland

August 24, 2010Making Pesto with Dalia Ceja
May 31, 2010Cool inkeepers cook - Umbria - Italy
March 10, 2010Bue brasato al Barolo - Ox braised in Barolo wine
March 8, 2010Risotto Al Sagrantino for cold days!
March 6, 2010Spinach & Goat's cheese tart

Other Subjects
November 16, afl.34 Decadent: Top Bordeaux vs. Top Languedoc
August 11, 2010Profile: Castello Di Verrazzano Wine Tour Part 1, 2 and 3
July 2, 2010All you need to successfully acquire a vineyard property
July 1, 2010AOC Coteaux du Languedoc and Vin de Pays (Vineyard for sale)
June 23, 2010Magnificent 12th century Monastery on 40 ha AOC COTES DU RHONE (Vineyard for sale)

Preservation Methods
May 26, 2010Wine Clarification
May 26, 2010What to do with Surplus Eggs?
April 4, 2010Collecting data - submit knowledge articles - follow the conversation

February 11, 2011Oscar Quevedo jr - Oscars Wine made for you! - Portugal ( @oscarswine )
November 17, 2010Profile: Jeanjean and Laroche Wines: A successful Strategy is all about Momentum
September 3, 2010Profile : Thierry Navarre - Domaine Navarre - France (Languedoc)
September 1, 2010Profile: Marc Valette - Winemaker - Saint-Chinian – AOC Languedoc-Roussillon - France
August 25, 2010Profile: Wine maker Gabriel Suberviola - Segura Viudas - Spain's artisan cava

Profile Video
September 11, 2010LCBO Discover, Wines of the Rhone Valley, Part 1, 2, 3
September 10, 2010Domaine des Sablonnettes
August 30, 2010Australian Consultant Flying Winemaker John Adams
August 30, 2010Denis Dubourdieu - wine consultant and wine maker, as well as a professor in oenology at the University of Bordeaux

Producer  |  Agent  |  Login  |  Advertise  |  Contact  |  Free registration  |  Affiliates
Privacy Policy  |  Disclaimer  |  Information Leaflet
Sitemap | Copyright © 2008. | Custom web design firm: WebTY's | Supplier