Spanish Portuguese German Dutch Italian English French Home
Deligogo Home
You are here:
  • Deligogo Blog, share food and wine articles and add your reference links

Sell your art!

Vacaza

Vacaza Deluxe








Deligogo blog articles are randomly featured with each listing (individual services and products) by matching keywords. Every time a listing page is refreshed, different articles will appear. Articles contain embedded links (a nice way to exchange links!) and are always presented with the writers image and a reciprocal link to the writers blog or website. If you interested to post articles in this blog feel free to contact us (read more ...).

CATEGORIES - General - Deligogo website - Culinary courses - Wine courses - Design labels - Culinary Tours - Wines - Deserts - Other alcoholic drinks - Vinegar and Oil - Non alcoholic - Fine Food - Dairy products - Meat & Meat products - Sea Food - Herbs & Spices - Sweets - Recipes - Other Subjects - Preservation Methods - Profiles - Profile Video

Acker Merrall’s luxury wine auction or the new battle between First Growth Bordeaux in China

Guillaume Jourdan,
Brand awareness and improve brand image by building customized strategies for wine estates
France


On last 28 & 29 May, 2010, “The Imperial Cellar” (owned by entrepreneur Eric Greenberg) sale achieved a record HK$152 million at Hong Kong auction. Top lot of Henri Jayer Vosne Romanée Cros Parantoux 1999 set a New World Auction record. But even more important, a new world record was set for a Château Margaux lot sold at auction.

At a time when Château Lafite Rothschild is taking a big slice of the chinese cake, it is very important for Château Margaux to make this kind of appearance in order to develop brand image and increase market share in China.


After a few years of craziness on Lafite, First Growth Bordeaux are now aware of the huge potential of the chinese market and understand they should develop brand awareness by attracting chinese eyeballs. This game is particularly attractive if you consider how successful Lafite is today in China, Hong Kong and Macau: Château Lafite Rothschild's sales should be added to some other wines such as Carruades de Lafite and other wines branded under the same logo. In order to achieve its goal, Château Margaux needs to develop a communication strategy, promote its luxury brand wine in China and also, among others, introduce Pavillon Rouge (second wine).

In this strategy, having Château Margaux wines at the largest ever wine auction to be held in Asia and the second biggest wine auction of all time worldwide was essential.

In fact, this auction was a unique occasion for Château Margaux to get the attention of Asia’s most serious wine collectors and bidders from around the world. So in addition to the "Imperial Cellar" sale, five unique lots consigned directly by Château Margaux, were sold with net proceeds being donated to the Great Wall Society of China to assist with the preservation of this United Nations Cultural World Heritage site.


And this superlot of 360 bottles (1979-2007) from Château Margaux Private Cellar has set a New World Auction Record for any Château Margaux lot ever sold anywhere in the world. Now let's see if Château Margaux will be as successful as Lafite is in China within a few years...

To learn more about Guillaume please visit www.wineinsightnewseconomics.blogspot.com .

If you would like to comment, login.

Current Comments:

No comments have been made yet. You should make one now!

Link to this Blog:

The permanent link to this blog is:
http://www.deligogo.com/blog/229/

PostedBlog
February 5, 2011Rossese of Dolceacqua
February 1, 2011@VitaBellaWine Champagne Pol Roger 1914: What makes a Luxury Wine…Extraordinary?
January 24, 2011M.Chapoutier Australia Trophy for Best Shiraz at Concours des Vins du Victoria awarded to Harcourt Valley Vineyards
November 6, 2010What is Wine for us Human by Dejan Panjicanin
October 27, 2010Wine in Austria
October 24, 2010A Glimpse Inside A Champagne Press House
October 23, 2010Aussie Cult wines go through a turbulent period and the emergence of social media age may not help to restore the good image they built over the last 30 years.
August 26, 2010Champagne-How Much To Harvest?
August 8, 2010Handcrafted wineries in France
July 19, 2010Champagne Appellation - No Second Chance
July 6, 2010Champagne Labels - It's All Back To Front (short version)
July 3, 2010Champagne Brands - The Real Way To Discover Amazing Small Brands - Part 1
June 19, 2010Hermes and its new brand - Shang Xia -: a good lesson for luxury wines
June 16, 2010Château Gruaud Larose, first Second Growth to offer its 2009 as futures
June 15, 2010Siam and the Floating Vineyards
June 14, 2010Acker Merrall’s luxury wine auction or the new battle between First Growth Bordeaux in China
June 13, 2010Rasa Shiraz 2007 - The first and only Indian wine to be awarded a medal at Syrah du Monde
June 8, 2010Robert Parker, Primeur 2OO9 and eRobertParker.com
May 26, 2010The Chablis wine region
May 25, 2010Andrew Jefford - A Day in the Life of a Wine Writer
May 25, 2010Château Palmer - Video
May 14, 2010Château Pierre Bise – Coteaux du Layon Les Rouannières vertical & latest releases
April 28, 2010News just in ... Red wine starts off GREEN!
April 13, 2010Cuvée Champagne - Another Champagne Myth?
April 10, 2010Chateau des Brumes - World Wine Tour
April 6, 2010Vinitaly 2010: Interview with Vito Catania, owner of Azienda Gulfi, about the 4 Crus in Sicily
March 31, 2010Where to Eat in Champagne
March 26, 2010BMW, Audi and Forbes Reports: some good News for Luxury Wines?
March 24, 2010Experience the Red Shoe Magic from The View
March 17, 2010Robert Parker, Bordeaux Primeurs and the New Decade: To be Graceful or not to be
March 15, 2010Bordeaux En Primeurs: Chateau Gruaud Larose holds a Clinic with Leading International Wine Experts
March 13, 2010Why an Italian Luxury Wine goes to En Primeur Tasting in Bordeaux?
March 12, 2010Kanonkop, A New Luxury Wine in South Africa
March 6, 2010How to Decipher an Italian Wine Label
March 3, 2010First stop Krug - Jiles Halling - Champagne
February 26, 2010Rosé Champagne - How to Find The One You Love, part 2
February 26, 2010Jayson Bryant - The first Wine Video Blog in NZ
February 26, 2010Tasting wines in Langhe and Monferrato (Piedmont - Italy)
February 19, 2010Kinkead Ridge - Chehalem Valley Vineyards in Yamhill
February 13, 2010Okanagan Villa – A Dream Realized - Wine Trails – Canada
January 10, 2010Rosé Champagne - How to Find the One You Love, part 1
January 8, 2010What are Grower Champagnes and why you should try them.
January 5, 2010Online wine auctions - www.spectrumwine.com - www.winebid.com
January 5, 2010Online webshops - www.bestofwines.com (European buyers) - www.wine-searcher.com (global site)
January 5, 2010Wines of Cahors, Capital of Malbec, France (video)
December 9, 2009Death of the Wine Magazine


Producer  |  Agent  |  Login  |  Advertise  |  Contact  |  Free registration  |  Affiliates
Privacy Policy  |  Disclaimer  |  Information Leaflet
Sitemap | Copyright © 2008. | Custom web design firm: WebTY's | Supplier